The Rise of Clean Beauty: Millennial Skincare Trends and Preferences
Summary
- Millennials prioritize natural and clean ingredients in their Skincare Products.
- Popular ingredients among millennials include hyaluronic acid, antioxidants, and niacinamide.
- Transparency and sustainability are important factors for millennial skincare consumers.
The Rise of Clean beauty
Millennials are known for their focus on health and wellness, which extends to their skincare routine. According to a survey conducted by Mintel, 55% of millennials are willing to pay more for Skincare Products that contain natural ingredients. This demand has led to the rise of Clean beauty, a movement that emphasizes the use of non-toxic and environmentally friendly ingredients.
Popular Skincare Ingredients Among Millennials
When it comes to skincare ingredients, millennials are searching for products that are effective and safe for their skin. Some of the most popular ingredients among this demographic include:
- Hyaluronic Acid: Known for its hydrating properties, hyaluronic acid is a favorite among millennials looking to achieve plump and moisturized skin. According to a report by Grand View Research, the global hyaluronic acid market is expected to reach $15.71 billion by 2027.
- Antioxidants: Millennials are also interested in Skincare Products that contain antioxidants like vitamin C and E. These ingredients help protect the skin from environmental damage and promote a healthy complexion. The antioxidant market is projected to grow at a CAGR of 5.4% from 2020 to 2027, according to a report by Global Market Insights.
- Niacinamide: Another popular ingredient among millennials, niacinamide, is known for its brightening and anti-inflammatory properties. According to a report by Research and Markets, the global niacinamide market is expected to grow at a CAGR of 5.8% from 2020 to 2025.
Transparency and Sustainability
Aside from the ingredients themselves, millennials also prioritize transparency and sustainability in their Skincare Products. According to a survey by Ipsos, 71% of millennials believe it is important for skincare brands to be transparent about their ingredients and sourcing practices. Additionally, 58% of millennials are willing to pay more for products that are environmentally friendly.
In conclusion, millennials are driving the demand for clean, effective, and sustainable Skincare Products. Brands that cater to these preferences are likely to succeed in the competitive beauty market.
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